User Experience (UX) in the Age of AI

By trade, I am a UX designer. My heart beats for intuitive interfaces, consistent user experiences, and the question: How does a user get from A to B as easily as possible? For years, the answer in business software was always fairly straight forward: clear menus, learnable patterns, and efficient paths through the system. But is this question still relevant given the impact of AI on UX?

Artificial intelligence doesn’t just change what software can do. It changes how we work with software. This fundamentally reshapes our definition of what a ‘good user experience’ actually means.

The end of the classic user interface?

Let’s look at an everyday engineering example: You receive an email. Your supplier informs you that component #4711 will no longer be available starting in March. Previously, you would click through the bill of materials (BOM), manually search for where it is used, research alternatives in another system, create a change request, and notify colleagues via email. All of this takes hours, scattered across multiple tools.

Soon, you will only have to say: “Component #4711 is discontinued – what is affected and what are the alternatives?” The system independently checks all assemblies, suggests qualified replacement parts, and prepares the change request for approval.

Take it one step further into the future, and you won’t even have to ask. The system detects the impact itself, proactively suggests the change, and simply waits for your approval.

H2: New requirements for AI UX

This example illustrates the fundamental shift that AI capabilities and agents are currently ushering into engineering environments. It’s a transformation that upends much of what we’ve learned about UX.

The AI UX of tomorrow will no longer be measured by how intuitive an interface is to use. Instead, it will be measured by:

  • …how well the system understands the user’s intent
  • …how relevant the proactive suggestions are
  • …how intelligently the automation works in the background

Simply put: The best UX will probably be the one that requires the least amount of interface interaction to get the job done.

Five principles redefine UX

What does this mean in practice? I see five shifts emerging—especially in the engineering environment.

1. Conversation instead of clicks

Voice and text are becoming the primary interface. Not because clicking is bad, but because natural language is closer to our actual intent than any menu structure. A well-trained system understands what is meant—even if the phrasing isn’t perfect.

This requires a radical rethink: It is no longer about users learning how to navigate the interface. The system must learn to understand humans.

2. Proactive instead of reactive

Today’s software waits for input. Future systems act on their own: they identify risks before they arise, suggest actions before the user looks for them, and point out inconsistencies before they turn into problems.

A quality agent that monitors data streams and automatically initiates corrective action – this is not science fiction. It is a concrete architectural decision that can be made today.

3. Adaptive workspace – just in time

The interface configures itself based on role, task, and data context. A design engineer needs a different interface than a project manager or a quality assurance manager. And what you need at 9:00 AM might be completely different from what you need at 3:00 PM.

Intelligent systems adapt to the human – not the other way around.

4. Knowledge graph instead of keyword search

Classic search finds documents containing a keyword. Semantic search based on a knowledge graph understands relationships: Where is this component used? Which variants are affected? What changed in the last version?

This difference sounds technical, but it has immediate UX consequences: users no longer need to know exactly what to search for. The system delivers the right context.

5. Human-in-the-loop

As impressive as AI agents are, decision-making authority remains with humans – and it always should.

Good AI UX means finding the right moment for the system to pause and wait for human approval—not too early (which would be annoying), and not too late (which would be risky).

Human-in-the-Loop is not just a safety net. It is a design decision that builds trust.

A fleet of digital colleagues

One analogy helps me when I think about the future of working with AI: Imagine that instead of getting a new tool, you are getting new colleagues who take care of engineering and design, who specialize in quality and compliance, and keep an eye on the supply chain.

These digital agent-colleagues work silently in the background, orchestrated and coordinated with one another. They are not omnipresent, but they are always there when you need them.

This changes not only the work itself, but also our relationship with software. A tool that must be operated becomes a partner that thinks ahead.

AI assistants integrated into CONTACT Elements support engineers with their daily tasks

What this means in practice

These changes won’t happen overnight, and they are not a given. Anyone who wants to benefit from intelligent UX needs the right foundation: structured data and clear governance. And a system that views AI not as an add-on, but as an integral component.

The quality of AI outputs is directly dependent on the quality of inputs. An agent accessing unstructured or incomplete data will deliver unreliable results and poor UX, no matter how well-designed the interface is.

That is why my key takeaway from my work over the last few months is: Investments in data quality and platform architecture are investments in User Experience.

Putting people at the center

AI changes the interface, but not the objective. Technology should empower people to do their jobs well. With less friction, more context, and stronger foundations for decisions.

The fact that this will happen in the future via conversation instead of clicks, proactive suggestions instead of empty text fields, and semantic connections instead of keyword searches is not a threat to good UX design. It is an invitation to rethink what “intuitive” actually means.

Deploy AI the right way

Artificial intelligence only delivers real impact when AI features are systematically and valuably integrated into your processes. Discover how this works in our AI Insights. This newsletter provides you with tangible real-world examples, best practices, and valuable tips on all aspects of engineering and manufacturing intelligence.

Why AI engineering needs PLM

Artificial Intelligence (AI) is already an integral part of modern engineering. Especially when you‘re dealing with the development of complex machinery and its major challenges. For example, long product lifecycles, safety, compliance, and service traceability, decades of legacy product knowledge and multi-discipline engineering (mechanical, electrical, software, controls). In these areas, AI can help to reduce complexity, and thus, increase development speed and time-to-market.

Tools like ChatGPT and GitHub Copilot support many areas across a wide range of tasks. While these applications are easy to use, successful AI engineering is far more complex. This is due to intricate processes as well as a frequent lack of data quality, quantity, and infrastructure.

Here, PLM systems come into play.

PLM software not only provides a platform for managing product data. It’s an important interface for implementing AI-powered technologies across various engineering phases.

How to implement industrial AI in engineering?

Model training and data provisioning remain key hurdles for successful industrial AI.

Ready-to-use AI applications like ChatGPT and DALL-E are available for general purposes, such as text processing or image generation. However, there is a lack of instantly usable applications or models for complex industrial issues. Publicly available datasets rarely meet specific industrial requirements. As a result, you need to fine-tune AI models and build company-specific datasets and custom models.

In addition, deploying AI models in industrial environments presents further complexities. This includes

  • the integration with existing systems,
  • access security and authorization when managing the underlying data as well as
  • ensuring reliability and performance.

PLM systems provide the infrastructure to collect, structure, and process data. They facilitate AI model integration into existing processes and offer a central platform for managing AI solutions throughout the entire product lifecycle. This includes ensuring data quality, version control, and managing the generated outputs.

By connecting AI tools and PLM systems, your company ensures a consistently structured use of data. Thus, you built the foundation for successful AI applications.

A second major challenge lies in the complexity of AI implementation itself. This ranges from the selection of suitable models and algorithms to the adaptation of these models to the specific requirements of your company. To make AI engineering work, IT, engineering, and data science must collaborate closely. PLM systems facilitate this by providing a unified platform that bridges these disciplines and drives teamwork.

PLM systems as enablers for AI

PLM systems with deep integration capabilities create the necessary conditions for incorporating AI into existing development processes. As central data hubs, they enable access to data from various sources in the product lifecycle.

By providing a consolidated data foundation, PLM systems clear the path for generative AI (GenAI) technologies. These advanced solutions independently generate fresh, creative content, from text to images, offering companies unprecedented opportunities, particularly within design and product development.

By facilitating the integration of AI-powered design tools, PLM systems ensure efficient management and versioning of AI-generated designs. For instance, AI-powered tools can automatically generate design variants of CAD models. They can also optimize these designs based on simulation results.

Connecting AI solutions to existing data structures is another critical aspect. By integrating AI into PLM systems, AI-powered design tools can be linked directly to your product data. This accelerates the entire development process. This improves component reuse, enhances collaboration between teams, and continuously optimizes product development.

Furthermore, PLM systems capture AI-generated insights and optimizations in a central repository, making them available for future use. As a result, you can significantly increase your capacity to innovate.

AI-based applications in engineering

The interaction between GenAI and PLM systems enables the integration of AI-driven design processes into existing workflows. This unlocks a wide range of applications:

Automated design variants

AI creates new design variations based on existing CAD data and optimizes them for parameters such as cost, material usage, or production options. This gives your engineers more time for creative design tasks.

Simulation-driven optimization

The synergy between simulation tools and GenAI algorithms enables a continuous feedback loop, allowing design concepts to be iteratively refined and optimized. This helps you to identify the best design choices based on comprehensive data analysis. It reduces the number of physical prototypes and saves both time and costs.

Optimized product development

AI dynamically adjusts designs to new requirements during the ongoing development process. In connection with the PLM system, your company can react faster to changes and adapt product development without delays. This offers significant benefits, especially for mechanical and plant engineering.

Time-series forecasting

GenAI analyzes time-series data to predict future developments. By leveraging historical and operational data, PLM systems combined with AI help you to identify trends at an early stage and make informed decisions.

KI-Anwendungen für Ingenieur*innen

Data management and deployment

Integrating AI into industrial engineering is not only a technical challenge but also an organizational one.

Successful AI deployment requires suitable data management. PLM systems provide a platform to manage data in a structured manner – from collection and storage to provision for AI models. Data protection, security, and availability must be guaranteed.

In addition to data processing, AI deployment – the availability in the production environment – is also crucial. To integrate AI, your IT and engineering teams must work together. PLM systems make this process secure and efficient, while ensuring employees can easily use AI in their daily work.

Therefore, PLM systems must support the development and integration of AI models as well as ensure their operation and maintenance in day-to-day business.

PLM systems also serve as a platform to monitor, update, and improve AI models. By using operational data, these models can easily adapt to changes, ensuring consistently high product quality.

Trends and perspectives

PLM systems will increasingly serve as central platforms for managing and integrating AI solutions. AI-powered automation will become more prevalent, as the ability to learn from data and recognize complex relationships is constantly improving.

Another trend is the growing integration of AI in collaboration across different departments and companies. PLM systems will develop into platforms that support both internal processes and seamless cooperation across company boundaries. This leads to more efficient supply chains and accelerated innovation. Additionally, explainable and transparent AI models are becoming increasingly important to strengthen trust in AI and increase acceptance in safety-critical areas of engineering.

In die PLM-Lösung CONTACT Elements integrierter KI-Assistent (Screenshot).

Success factors for AI in engineering

Data availability and quality

High-quality data and its availability form the basis for the success of AI applications. PLM systems ensure that the required data is available in the appropriate quality through consistent data collection and management. This allows models to train on a solid database and deliver precise and reliable results.

Seamless process integration

To exploit the full added value of AI technologies, you must integrate them into existing workflows. PLM systems integrate AI-powered applications into existing processes and simplify their use. As a result, AI solutions can be implemented into existing systems without major adjustments and put into operation more quickly to deliver relevant results immediately.

Training and change management

Companies must prepare their employees specifically for the use of the new tools by providing technical training and conveying an understanding of their use in the respective work context. Well-planned change management promotes acceptance and actively involves all employees in the change process.

Management support

Support from management is crucial for the successful introduction of AI in engineering. Communicating clear goals and strategies for the AI transformation is just as important as providing the necessary resources. Meanwhile, management must foster a culture of change.

Conclusion

The integration of AI is revolutionizing engineering. PLM systems play a key role as the central hub for data. They create the necessary infrastructure to integrate AI applications into existing processes and use them efficiently. This enables you to optimize your product development processes and exploit the full potential of AI.

The path to success lies in the sensible use of data, the integration of AI models into the existing IT landscape, and the involvement of employees. Only those who tackle these challenges in a targeted manner will be able to shape the AI transformation in engineering sustainably.

A strategic approach is key. Companies should focus equally on technology and people. This is how they sustainably unlock the full potential of artificial intelligence in engineering.

Webcast: Accelerate complex machinery development

Ready for real results? If your team’s AI projects are still struggling with messy data or adding unwanted complexity to your product development, it’s time for a reality check. Watch our Industry Talk to discover what it takes to make AI deliver reliable value for your engineering team.

What you will learn:

The Pitfalls: Why most AI initiatives fall short in complex product data environments.

The Foundation: The non-negotiable foundation needed to deliver truly reliable AI insights.

The Integration: Practical strategies to seamlessly embed AI within your existing engineering workflow.

Increasing competitiveness with product-centric ESG reporting

ESG compliance is no longer a nice-to-have. It has become essential for competing in an increasingly sustainability-conscious market, saving resources and costs, and meeting ever-stricter regulatory requirements. Regulations such as the European Commission’s Corporate Sustainability Reporting Directive (CSRD) or the Supply Chain Act require companies to report ESG data transparently. While many organizations still rely on document-centric approaches and struggle with isolated solutions, a strategic competitive advantage is emerging elsewhere: product-centric ESG reporting.

What is ESG reporting?

Sustainable business practices have many facets. The ESG approach breaks them down into three core dimensions:

• E = Environmental
• S = Social
• G = Governance

In an ESG report, companies provide information on all three areas. This includes data such as CO2 footprints, energy consumption in production and operations, as well as information on promoting biodiversity and reducing waste. It also covers aspects like compliance with fair labor conditions and human rights, ensuring diversity, implementing effective risk management and compliance practices.

Data management is key in ESG reporting

This data – especially environmental KPIs – are often scattered across multiple sources: internal IT tools, external environmental databases, or supplier and partner systems. For many companies, preparing an ESG report therefore comes down to one central question: How can reliable ESG data from diverse sources across the entire value chain be collected and analyzed?

A bar chart with three bars on the topic
Companies consider the multitude of data sources and the varying data quality to be among the biggest challenges in ESG reporting. (BARC GmbH 2024)

One key solution lies in anchoring ESG reporting directly within product development – specifically, in the PLM system. This is where crucial data across the entire product lifecycle is stored: information about the product portfolio, the materials used and their sourcing, emissions from production and the supply chain, as well as data from later lifecycle phases such as use, disposal, and recycling. With this structured and traceable data foundation, a PLM system provides the ideal basis for a precise, transparent, and strategically valuable sustainability assessment.

Product-centric single source of truth as an enabler

An open integration platform like CONTACT Elements offers another crucial advantage for ESG reporting: it seamlessly incorporates information from a variety of internal and external sources. Through APIs, it exchanges data with third-party systems such as ERP tools. Supply chain information can be integrated via standardized exchange formats like the Asset Administration Shell (AAS) or data ecosystems (such as Pontus-X or Catena-X). This makes the platform a single source of truth for company-wide ESG reporting.

A schematic representation of ESG reporting based on the CONTACT Elements platform.
ESG reporting powered by CONTACT Elements.

Ideally, such a solution comes with built-in capabilities to assess and analyze the data. For example, CONTACT Elements uses AI methods to evaluate data quality. In the next step, powerful modules – such as for calculating the Product Carbon Footprint – then generate a compliant ESG report. This creates a comprehensive, audit-ready reporting that meets all market-specific requirements.

From ESG reporting to a sustainability strategy

Companies that rely on product-centric, integrated solutions like CONTACT Elements don’t just tackle the mandatory task of ESG reporting – they have the chance to strategically embed sustainability across the organization. For example, ESG data in CONTACT Elements can be directly linked to product structures and development processes. This allows developers to make early assessments of potential CO2 emissions across the product portfolio or in specific manufacturing processes, and to optimize them in a targeted way.

The result: sustainable innovations, more attractive products, streamlined processes, and lower costs. The foundation for this is always a software platform like CONTACT Elements: open, scalable, and equipped with powerful business applications.

Learn in this article by consulting firm CIMdata how companies can systematically embed sustainability in PLM to reduce their environmental impact across the entire product lifecycle.