User Experience (UX) in the Age of AI

By trade, I am a UX designer. My heart beats for intuitive interfaces, consistent user experiences, and the question: How does a user get from A to B as easily as possible? For years, the answer in business software was always fairly straight forward: clear menus, learnable patterns, and efficient paths through the system. But is this question still relevant given the impact of AI on UX?

Artificial intelligence doesn’t just change what software can do. It changes how we work with software. This fundamentally reshapes our definition of what a ‘good user experience’ actually means.

The end of the classic user interface?

Let’s look at an everyday engineering example: You receive an email. Your supplier informs you that component #4711 will no longer be available starting in March. Previously, you would click through the bill of materials (BOM), manually search for where it is used, research alternatives in another system, create a change request, and notify colleagues via email. All of this takes hours, scattered across multiple tools.

Soon, you will only have to say: “Component #4711 is discontinued – what is affected and what are the alternatives?” The system independently checks all assemblies, suggests qualified replacement parts, and prepares the change request for approval.

Take it one step further into the future, and you won’t even have to ask. The system detects the impact itself, proactively suggests the change, and simply waits for your approval.

H2: New requirements for AI UX

This example illustrates the fundamental shift that AI capabilities and agents are currently ushering into engineering environments. It’s a transformation that upends much of what we’ve learned about UX.

The AI UX of tomorrow will no longer be measured by how intuitive an interface is to use. Instead, it will be measured by:

  • …how well the system understands the user’s intent
  • …how relevant the proactive suggestions are
  • …how intelligently the automation works in the background

Simply put: The best UX will probably be the one that requires the least amount of interface interaction to get the job done.

Five principles redefine UX

What does this mean in practice? I see five shifts emerging—especially in the engineering environment.

1. Conversation instead of clicks

Voice and text are becoming the primary interface. Not because clicking is bad, but because natural language is closer to our actual intent than any menu structure. A well-trained system understands what is meant—even if the phrasing isn’t perfect.

This requires a radical rethink: It is no longer about users learning how to navigate the interface. The system must learn to understand humans.

2. Proactive instead of reactive

Today’s software waits for input. Future systems act on their own: they identify risks before they arise, suggest actions before the user looks for them, and point out inconsistencies before they turn into problems.

A quality agent that monitors data streams and automatically initiates corrective action – this is not science fiction. It is a concrete architectural decision that can be made today.

3. Adaptive workspace – just in time

The interface configures itself based on role, task, and data context. A design engineer needs a different interface than a project manager or a quality assurance manager. And what you need at 9:00 AM might be completely different from what you need at 3:00 PM.

Intelligent systems adapt to the human – not the other way around.

4. Knowledge graph instead of keyword search

Classic search finds documents containing a keyword. Semantic search based on a knowledge graph understands relationships: Where is this component used? Which variants are affected? What changed in the last version?

This difference sounds technical, but it has immediate UX consequences: users no longer need to know exactly what to search for. The system delivers the right context.

5. Human-in-the-loop

As impressive as AI agents are, decision-making authority remains with humans – and it always should.

Good AI UX means finding the right moment for the system to pause and wait for human approval—not too early (which would be annoying), and not too late (which would be risky).

Human-in-the-Loop is not just a safety net. It is a design decision that builds trust.

A fleet of digital colleagues

One analogy helps me when I think about the future of working with AI: Imagine that instead of getting a new tool, you are getting new colleagues who take care of engineering and design, who specialize in quality and compliance, and keep an eye on the supply chain.

These digital agent-colleagues work silently in the background, orchestrated and coordinated with one another. They are not omnipresent, but they are always there when you need them.

This changes not only the work itself, but also our relationship with software. A tool that must be operated becomes a partner that thinks ahead.

AI assistants integrated into CONTACT Elements support engineers with their daily tasks

What this means in practice

These changes won’t happen overnight, and they are not a given. Anyone who wants to benefit from intelligent UX needs the right foundation: structured data and clear governance. And a system that views AI not as an add-on, but as an integral component.

The quality of AI outputs is directly dependent on the quality of inputs. An agent accessing unstructured or incomplete data will deliver unreliable results and poor UX, no matter how well-designed the interface is.

That is why my key takeaway from my work over the last few months is: Investments in data quality and platform architecture are investments in User Experience.

Putting people at the center

AI changes the interface, but not the objective. Technology should empower people to do their jobs well. With less friction, more context, and stronger foundations for decisions.

The fact that this will happen in the future via conversation instead of clicks, proactive suggestions instead of empty text fields, and semantic connections instead of keyword searches is not a threat to good UX design. It is an invitation to rethink what “intuitive” actually means.

Deploy AI the right way

Artificial intelligence only delivers real impact when AI features are systematically and valuably integrated into your processes. Discover how this works in our AI Insights. This newsletter provides you with tangible real-world examples, best practices, and valuable tips on all aspects of engineering and manufacturing intelligence.

UX in industrial settings: Intuitive design for enhanced efficiency

The city of Würzburg, situated charmingly on the River Main, is renowned not only for its historic old town and first-class wines but also for hosting the “Future of Industrial Usability“. The event gathered experts from all over Germany from October 23 to 24 to discuss the latest developments in user experience (UX) within the industrial environment. My colleague Vivien and I were also present and want to share some insights.

User-friendliness as a success factor

A central topic of the conference was the user experience of products in industrial applications. And for good reason: in an era in which technology and digital solutions are shaping everyday working life, designing products and applications that focus on the needs and expectations of users becomes increasingly crucial. Outstanding UX can not only enhance customer satisfaction but also boost employee productivity and efficiency.

The presentations and discussions emphasized the importance of a user-centric approach to product development. From the simplicity of user interfaces to the seamless integration of functions, companies must comprehend their users’ needs to create products and applications that can perform effectively in today’s complex working environment.

Focus on user needs: personas in the enterprise software context

Developing enterprise software is particularly challenging due to its complexity and diverse user groups. As described in our article “Personas for business software – a gimmick or sustainable added value?“, utilizing personas offers an effective approach to tackle this challenge. Personas are fictional characters representing typical users of a product or service. Working with them is an integral part of CONTACT’s software development process and plays a key role in getting a better understanding of users’ tasks and needs in their professional lives. With this understanding, companies can develop more user-centered products and software solutions. In Würzburg, we presented how to create personas, market them within the company, and utilize them across departments.

Card set as a playful tool to visualize personas within the company (©Vogel Communications Group)

Integrating AI into interaction concepts: The path to the future

Another intensely debated topic was the integration of Artificial Intelligence (AI) into interaction concepts. AI is increasingly being used in industry as a means of improving processes and supporting decision-making. It holds the potential to fundamentally change the way we interact with machines and technology. Attendees were presented with impressive examples and best practices illustrating how AI can increase efficiency and performance in the industry. For instance, a concept showed how AI integration into a Human Machine Interface (HMI) assists machine users in adjusting facilities to be more energy efficient.

Future of Industrial Usability: a resounding success

Overall, the “Future of Industrial Usability” was an inspiring event. Alongside current trends, it showed that user-centered product development in the industry is not merely a passing trend but has taken a pivotal role in the future of product development and corporate success. Companies investing in usability enhancements will distinguish themselves in an increasingly competitive market and better meet their customers’ needs.

We look forward to further exciting developments and innovations in this field and thank the organizers of the conference in Würzburg for this excellent event. See you next time.

Personas for business software – a gimmick or sustainable added value?

“Personas are just start-up knick-knacks, and for business software just a gimmick!” I’m sure many product developers have heard this before. I certainly have. But what is the truth behind the criticism that personas offer relevant added value for consumer products and are just creative add-ons for business software?

What are personas anyway?

Personas are fictitious people who represent typical representatives of a specific target group. They give product developers, customers and stakeholders an idea of who uses the product. In addition to a photo and name, personas typically include information on age, profession, free-time activities, family status and curriculum vitae, as well as typical needs and fears.

Personas in the context of business software

However, how do I deal with this as a product developer when my target group is primarily not people with individual needs and ideas, but with concrete professional challenges? For example, whether digital asset manager Diana Asmussen likes to play computers in her free time or go on vacation with her dogs is of no interest to product development. Diana steps into the spotlight with her professional needs as a digital asset manager and her requirements for an IoT system. When designing business software, employees should be addressed who want to complete their tasks efficiently and act in their roles and company processes.

CONTACT’s Personas

We at CONTACT therefore decided to create personas based on their roles and associated tasks within a fictitious company. We obtained input from our internal subject matter experts and customer interviews. Each persona has a task description and information on how to use CONTACT Elements.

Exemplary representation of the personas and team memberships of a fictitious customer

To be more specific, this means…

The holistic view of user needs provides valuable added value for product development – from knowledge building to quality assurance.

Personas make users more tangible and help new and long-standing product developers to get to know our target groups better.

By answering questions like: Who works with the 3D Cockpit? What does a user do in variant management? Or with whom does a CAE engineer interact? they know exactly for whom they are developing and can serve requirements in a more targeted manner. As sample users in concepts, demos and review systems, including all the rights they would have in a real environment, personas also ensure that work during development and quality assurance is user-centric.

But personas also have a high added value outside of product development. In presentations and in consulting, we use them to vividly depict scenarios, to build up understanding, and for identification.

So my answer to the initial question of whether personas are a gimmick or offer sustainable added value is clear: Personas are a central element in developing the best possible software for the user. They clarify needs, help to prioritize requirements, and promote a sustainable build-up of knowledge about the target groups company-wide.